Struggling to engage new supporters.
Marketing perceived to be overzealous and off-putting.
Petition signatures in 72 hours
4 months after release, Lego's partnership with Shell ended
We engaged wider support beyond Greenpeace’s core followers, by exchanging the usual tactic of fostering outrage for a more empathy-focused approach. The campaign successfully harnessed the cultural heft of Lego and used it in its favour to bring a giant to its knees.
GoT Transfer Deadline Day
Marvel’s “Agents of S.H.I.E.L.D”