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A STRATEGIC CREATIVE AGENCY DRIVING REAL-WORLD CHANGE THROUGH IDEAS PEOPLE CAN’T STOP TALKING ABOUT.
- Clio Health2026, Gold, Film
- Creative Circle2026, Gold, Sound Design
- Third Sector2026, Best Large Charity Film
- The One Show2026, Silver Pencil, Film & Video
- British Arrows2026, Bronze, Charity & Public Service
- Kinsale Sharks2025, Gold, Best Casting
- Young Arrows2025, Gold, Production Design
- Creative Circle2025, Gold, Film Craft
- British Arrows2025, Silver, Charity & Public Service
- The Drum Awards2025, Silver, Social Purpose
- APA2025, Top 20 agencies by Collection wins
- APA Show2024, Collection
- Third Sector2023, Best Charity Film
- D&AD2022, Yellow Pencil, Sound Design
- Third Sector2022, Fundraising Campaign
- Kinsale Sharks2021, Gold, Sound Design
- Third Sector2021, Marketing Campaign of the Year
- Campaigns for Good2019, Best Fundraising Campaign
- British Arrows2018, Gold, Sound Design
- British Arrows2017, Gold, Charity & Public Service
- ADC Awards2017, Gold Cube
- The One Show2017, Silver Pencil, Sound Design
- LIA2016, Gold, Editing
- D&AD2015, White Pencil
- Webby Awards2015, Winner, Public Service & Activism
- Cannes Lions2015, Silver Film Lion
- Cannes Lions2014, Gold Cyber Lion
- Lovie Awards2014, Gold, Public Service & Activism
- Lovie Awards2011, Gold, Branded Content
Work
We make work that stops people mid-scroll, then makes them want to do something about it.
Results
100m+ views
Save the Children, Most Shocking Second a Day
93% increase in online donations
Save the Children, Most Shocking Second a Day
+370% legacy enquiries
Oxfam, Stay in the Fight
16m reached
giffgaff, Have a Proper Chat
3m+ influencer reach
YouTube, Seat at the Table
£11m+ in donations
Shelter, Christmas campaigns
27.2% global sales growth
INNSiDE by Meliá, For the Curious Ones
£7.4m raised
Shelter, Christmas campaigns
+134% legacy leads at 11% lower cost per lead
WaterAid, What Jack Gave
£870k+ raised to buy back a rainforest
Sumatran Orangutan Society, Concrete Jungle
1 million+ petition signatures
Greenpeace, LEGO: Everything is NOT Awesome
20,000 new donors
Shelter, Christmas campaigns
688m earned media reach
Shelter, Christmas campaigns
7.2% increase in brand sentiment
YouTube, This Is My YouTube
EXPERTISE
Don't Panic is a London advertising agency and Certified B Corporation™ making branded content and earned media for brands and charities with a purpose.
Clients
We love working with clients who are passionate about tangible impact and real change.
Frequently Asked Questions about Don't Panic
What does Don't Panic do?
Don't Panic is a London creative agency and Certified B Corporation. We make advertising, branded content, PR and earned media campaigns for brands and charities, specialising in purpose-driven work that earns cultural attention without paid media. Get in touch with us to find out how we can get your message on people’s lips and in their brains.
Where is Don't Panic based?
Don't Panic is based in London, UK. Our agency was founded in 2003, and we work with brands and charities across the UK and internationally on advertising, branded content and earned media campaigns.
What is a B Corp certified creative agency?
A B Corp certified creative agency holds B Lab certification for verified social and environmental performance, accountability and transparency. Don't Panic has been a Certified B Corporation since September 2023, meaning its business model, operations and client work are held to independent ethical standards.
What is earned media in advertising?
Earned media is attention a brand or charity receives without paying for it: coverage, shares, conversations and headlines generated because the idea is good enough to spread. Don't Panic specialises in earned media and PR campaigns built to travel.
