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A STRATEGIC CREATIVE AGENCY THAT DRIVES REAL-WORLD CHANGE THROUGH DISRUPTIVE ADVERTISING.

Work

We are an advertising agency that collaborates with brands and charities to produce ideas that reframe the narrative, get people talking and inspire action

Still from the Shelter/Don't Panic "Earworm" campaign film: A boy in a blue uniform kneels in a school bathroom, joyously singing.

Shelter - Earworm

Oxfam - Stay in the Fight

YouTube - Seat at the Table

Image showing our Say It With Me Now campaign, highlighting our influencer campaign capabilities

Oxfam International & Patriotic Millionaires - Say It With Me Now

Save the Children - Most Shocking Second a Day

Melia - For the Curious Ones

Our Work

EXPERTISE

Whether its strategy, branded content, purpose-led or earned media, we never forget the importance of entertainment, even when communicating serious issues.

STRATEGY

BRANDED CONTENT

PURPOSE

EARNED MEDIA

LEGACY MARKETING

Our Expertise

It was so special to have your absolute brilliance and such an important short film made by you for UNHCR - thank you!
Claire Lewis, Global Goodwill Ambassador Programme
UNHCR

Don’t Panic are an absolute pleasure to work with. I have always been consistently impressed with the strength of their strategic thinking combined with the quality of their creative output.
Rik Moore, Managing Partner for Strategy
The Kite Factory

Don’t Panic really understood our mission to create a society that works for autistic people. The campaign they developed with us doesn’t just raise awareness - it gives people the tools to take action.
Chrystyna Chymera-Holloway, Assistant Director of Communications, Marketing and Support
National Autistic Society

Don't Panic are brilliant social impact partners. Both in terms of groundbreaking, bold, and daring creativity, as well as having a true understanding of what it takes to be a purpose-driven brand that drives impact.
Einav Jucobivch, Global Creative Director
Uber