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A STRATEGIC CREATIVE AGENCY THAT DRIVES REAL-WORLD CHANGE THROUGH DISRUPTIVE ADVERTISING.

About Us

Work

We are an advertising agency that collaborates with brands and charities to produce ideas that reframe the narrative, get people talking and inspire action

EXPERTISE

Whether its strategy, branded content, purpose-led or earned media, we never forget the importance of entertainment, even when communicating serious issues.

“It was so special to have your absolute brilliance and such an important short film made by you for UNHCR - thank you!”

Claire Lewis, Global Goodwill Ambassador Programme
UNHCR

Don’t Panic are an absolute pleasure to work with. I have always been consistently impressed with the strength of their strategic thinking combined with the quality of their creative output. They are open to collaborative ways of working, which is perfect for creating campaigns that maximise the combination of media and creative. Our award winning campaign for WaterAid “the Girl Who Built A Rocket” is a great example of that symbiotic relationship in action. I am always pleased if I see we will be working with them.

Rik Moore, Managing Partner for Strategy
The Kite Factory

Don’t Panic really understood our mission to create a society that works for autistic people. The campaign they developed with us doesn’t just raise awareness - it gives people the tools to take action. It’s a powerful piece of work that reflects the voices of our community, and we’re proud to have brought it to life together.

Chrystyna Chymera-Holloway, Assistant Director of Communications, Marketing and Support
National Autistic Society

Clients

We love creating work with clients who are passionate about creating an impact and tangible change.