To round off a huge year for Don’t Panic, The Drum has singled us out for producing both the Best Video and the Best Charity Ad of 2014.
This recognition was for ‘Everything is NOT Awesome’, made for Greenpeace, and ‘Most Shocking Second a Day’, made for Save the Children. Don’t Panic was the only agency to be honoured twice, apart from advertising giant AMV BBDO.
In a landscape cluttered by charity advertising [Most Shocking Second A Day] stood out from the crowd and clearly struck a chord with the public.
Both of these videos demonstrate how viral content can successfully build awareness of a cause, and, in the case of Greenpeace, bring about tangible change.