24 Jan 2015

Don’t Panic Named Twice In The Drum’s New Year Honours

To round off a huge year for Don’t Panic, The Drum has singled us out for producing both the Best Video and the Best Charity Ad of 2014.

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This recognition was for ‘Everything is NOT Awesome’, made for Greenpeace, and ‘Most Shocking Second a Day’, made for Save the Children. Don’t Panic was the only agency to be honoured twice, apart from advertising giant AMV BBDO.

In a landscape cluttered by charity advertising [Most Shocking Second A Day] stood out from the crowd and clearly struck a chord with the public.

Both of these videos demonstrate how viral content can successfully build awareness of a cause, and, in the case of Greenpeace, bring about tangible change.

Check out the videos here:

Best Video 2014

Best Charity Ad 2014