Samaritans came to us with a powerful brief: to create a winter appeal that reminds us of our shared power to help others see light and possibility in their future.
With suicide rates on the rise and Samaritans answering a call for help every 10 seconds, the challenge was to cut through seasonal noise with a message of hope - turning empathy into action and awareness into donations.
To show how reaching out to Samaritans can help save a future, Wedding Day reimagines a life that might have been lost - a father who chooses to reach out, and the future that decision makes possible.
Told through an emotional twist between past and present, the film delivers a gut-punch moment of hope, revealing that a call to Samaritans can be a turning point in someone's life. Rolling out across TV, digital, social, and outdoor, including a special build, the campaign reminds us all that by donating, we can help bring someone’s future back.
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