MAP - The Class

We needed to refocus attention on Palestinian healthcare workers and the extreme circumstances they have been, and continue to, operate in. Gaza’s health system has been devastated, with hospitals damaged or forced to close and healthcare workers continuing to provide care while facing displacement, loss and attacks themselves. For a new generation of doctors, training has happened alongside the reality of treating patients in a health system under extraordinary pressure.

Our starting point was one extraordinary image: 168 doctors graduating in front of the ruins of Shifa Hospital, the hospital where many of them had trained. An image that seemed to say everything about devastation, resilience and the determination to protect Palestinian health.

Starring Palestinian actor Motaz Malhees, the film was inspired by that real graduation ceremony and the young doctors at its heart. We wanted to pay tribute to a generation of healthcare workers who should never have had to learn or provide care under these circumstances, but who continue to do so every day.

The campaign was rolled out across social, cinema and TVC.