ONE

When I Grow Up…

We asked girls about their futures

  • Challenge

    Raise awarness of sexism in poverty on the International Day of the Girl.

  • Insight

    People don’t often consider what’s to come for those without a future.

  • Solution

    Use the trend of cute videos with kids talking to camera to reveal the shocking truth about the lives of girls living in poverty.

Results

  • 3m+
    views
  • Notable shares
    including Margot Robbie and David Cameron
  • 35%
    engagement rate

On Social

In the Press