• Quidco

    Turns Out Money Can Buy Happiness

Problem

Seen a dip in acquisition compared to competitors.

Insight

Majority of the UK public don't understand or trust the concept of 'cashback'.

Results

57%

Engagement rate

1.3m

Views

31%

Increase in multi-device WoW registrations

Solution

We “showed” instead of “telling”, by presenting a trio of real people whose money had indeed bought them happiness. In presenting the benefits of Quidco instead of the features, we were able to create a campaign that captured our audience’s imaginations, as well as their wallets.

More Work