Buy Happiness

We proved that money can actually buy you happiness

  • Challenge

    Increase acquisition to keep up with competitors.

  • Insight

    Many people don’t trust or understand the concept of cashback.

  • Solution

    Move away from functions and features to focus on the emotional benefits of cashback with an eye-catching campaign.


  • 1.3m
  • 57%
    engagement rate
  • 31%
    increase in multi-device registration