We proved that money can actually buy you happiness
Quidco asked us to grab the public’s attention with an original take on “cashback”.
A dip in acquisitions meant Quidco wanted a unique campaign to get a step up on their rivals in a competitive marketplace.
Many people don’t trust or understand cashback. By focusing on its benefits, we could create a campaign that captured our audience’s imaginations, as well as their wallets.
We decided to ‘show’ instead of ‘tell’, by presenting a trio of real people who proved the old adage was wrong.