Quidco

Turns Out Money Can Buy Happiness

We proved that money can actually buy you happiness

Quidco asked us to grab the public’s attention with an original take on “cashback”.

  • Challenge

    A dip in acquisitions meant Quidco wanted a unique campaign to get a step up on their rivals in a competitive marketplace.

  • Insight

    Many people don’t trust or understand cashback. By focusing on its benefits, we could create a campaign that captured our audience’s imaginations, as well as their wallets.

  • Solution

    We decided to ‘show’ instead of ‘tell’, by presenting a trio of real people who proved the old adage was wrong.

Results

  • 1.3m
    views
  • 57%
    engagement rate
  • 31%
    increase in multi-device registration