NSPCC - Tough To Talk
Childline

ToughToTalk

We got guys talking about suicide

  • Challenge

    Encourage young men to seek help and talk about how they’re feeling with friends, family and Childline.

  • Insight

    Macho culture is isolating, discouraging boys to discuss mental health.

  • Solution

    Subvert a popular online format to create a campaign that flouted predictability and successfully shows young men they’re not alone in how they’re feeling.

Results

  • 6.5m
    views
  • No.1
    trending video on Reddit
  • 46k
    shares

On Social

In the Press

What they said

I’m supporting Childline’s #ToughToTalk campaign. I know it can be tough for lads to talk about their feelings but I’d encourage any young person who’s struggling to talk to someone they trust or contact Childline.”

Wayne Rooney