We got guys talking about suicide
The NSPCC asked us to help them reach out to young men on the difficult subjects of depression and male suicide.
The suicide rate among young men is on the rise, and yet the dialogue about this is limited and ineffective.
One of the key places this dialogue is non-existent is among young men themselves, where a macho culture discourages them from discussing mental health.
We subverted a popular online format to create a campaign that flouted predictability and successfully reached out to young men, showing them that they’re not alone in how they’re feeling.
In the Press
What they said
I’m supporting Childline’s #ToughToTalk campaign. I know it can be tough for lads to talk about their feelings but I’d encourage any young person who’s struggling to talk to someone they trust or contact Childline.”Wayne Rooney