We got guys talking about suicide
Encourage young men to seek help and talk about how they’re feeling with friends, family and Childline.
Macho culture is isolating, discouraging boys to discuss mental health.
Subvert a popular online format to create a campaign that flouted predictability and successfully shows young men they’re not alone in how they’re feeling.
In the Press
What they said
I’m supporting Childline’s #ToughToTalk campaign. I know it can be tough for lads to talk about their feelings but I’d encourage any young person who’s struggling to talk to someone they trust or contact Childline.”Wayne Rooney