NSPCC - Tough To Talk
Childline

Things Guys Don’t Talk About

We got guys talking about suicide

The NSPCC asked us to help them reach out to young men on the difficult subjects of depression and male suicide.

  • Challenge

    The suicide rate among young men is on the rise, and yet the dialogue about this is limited and ineffective.

  • Insight

    One of the key places this dialogue is non-existent is among young men themselves, where a macho culture discourages them from discussing mental health.

  • Solution

    We subverted a popular online format to create a campaign that flouted predictability and successfully reached out to young men, showing them that they’re not alone in how they’re feeling.

Results

  • 6.5m
    views
  • No.1
    trending video on Reddit
  • 46k
    shares

On Social

In the Press

What they said

I’m supporting Childline’s #ToughToTalk campaign. I know it can be tough for lads to talk about their feelings but I’d encourage any young person who’s struggling to talk to someone they trust or contact Childline.”

Wayne Rooney