• National Autistic Society

    Too Much Information

Problem

Autistic people feel isolated due to a lack of understanding.

Insight

99% of the UK public claim to understand autism, but their perception is based on inaccurate stereotypes.

Results

70m

Video views

435m+

Campaign reach

17%

Change in public understanding

Solution

We communicated a complex and often misunderstood disorder in a simple, relatable way, immersing the public in an honest and accurate portrayal of an everyday autistic experience.

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