We changed the public’s perception of autism
The National Autistic Society wanted to reshape the public’s understanding of a widely known, but little understood, condition.
Autistic people often feel isolated, due to the public’s lack of understanding of what they’re experiencing.
99% of the UK public claims to understand autism, but this is often based on inaccurate stereotypes.
We communicated a complex and often misunderstood disorder in a simple, relatable way by immersing the public in an honest portrayal of an everyday autistic experience.
Half of yearly sign ups