NAS - Speak - A Don't Panic Campaign
National Autistic Society

Too Much Information

We changed the public’s perception of autism

  • Challenge

    Reshape the public’s understanding of a widely known, but often misunderstood, spectrum disorder.

  • Insight

    99% of the UK public claims to understand autism, but this is often based on inaccurate stereotypes.

  • Solution

    Use familiar and relatable settings to communicate a key aspect of autism, immersing the public in an honest portrayal of an everyday autistic experience.


  • 70m
  • 17%
    change in public understanding
  • Half of yearly sign ups
    target reached in just 10 days

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