NAS - Speak - A Don't Panic Campaign
National Autistic Society

Too Much Information

We changed the public’s perception of autism

The National Autistic Society wanted to reshape the public’s understanding of a widely known, but little understood, condition.

  • Challenge

    Autistic people often feel isolated, due to the public’s lack of understanding of what they’re experiencing.

  • Insight

    99% of the UK public claims to understand autism, but this is often based on inaccurate stereotypes.

  • Solution

    We communicated a complex and often misunderstood disorder in a simple, relatable way by immersing the public in an honest portrayal of an everyday autistic experience.

Results

  • 70m
    views
  • 17%
    change in public understanding
  • Half of yearly sign ups
    target reached in just 10 days

On Social

In the Press