• Childline

    Think You Understand Me?

Problem

BAME young people didn't necessarily see Childline as a helpful outlet of support when it came to racial bullying.

Insight

By reaching out to over 200 young people for their real stories and street-casting across the country, we could give the campaign the authenticity it required to appeal to its audience.

Solution

We created a relatable and heartfelt campaign, skewering racial stereotypes and showing young people Childline were there for them. This, alongside a partnership with SBTV, led to numerous cases of children reaching out for support and citing this film specifically as the reason why.

More Work