Childline

Think You Understand Me?

We didn’t flinch when it came to discrimination

  • Challenge

    Convince BAME teenagers that Childline is a safe haven for them when it comes to racial bullying.

  • Insight

    Our audience felt that most efforts to ‘relate’ to them are wildly inauthentic and aren’t based on true experience.

  • Solution

    Build legtimacy through real stories and communicate our message in a format that’s easily-digestible and familiar to the audience.

Results

  • Partnership with
  • 30k+
    views online
  • Featured on David Reviews
    the highly regarded advertising platform

On Social

In the Press

On YouTube