Think You Understand Me?

We didn’t flinch when it came to discrimination

  • Challenge

    Convince BAME teenagers that Childline is a safe haven for them when it comes to racial bullying.

  • Insight

    Our audience felt that most efforts to ‘relate’ to them are wildly inauthentic and aren’t based on true experience.

  • Solution

    Build legtimacy through real stories and communicate our message in a format that’s easily-digestible and familiar to the audience.


  • Partnership with
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