ICRC

The Right Choice

We immersed you in the reality of urban warfare

  • Challenge

    Raise awareness for the ICRC’s work helping those trapped in their homes by urban warfare.

  • Insight

    Many don’t realise that those living in conflict-affected cities are left without a choice.

  • Solution

    Create a shocking VR film, dropping viewers into a home in the middle of a besieged city. By giving them a choice, we let them see the lack of options for themselves.