Google Arts & Culture

Signs of Change

We celebrated 100 years of female suffrage

To mark the unveiling of the statue of Millicent Fawcett – the first of a woman in Parliament Square – Google Arts & Culture wanted us to celebrate the centenary of female suffrage.

  • Challenge

    While celebrating the fact that gender equality has come a long way in the last 100 years, it was important to make it clear that there is still a long way to go.

  • Insight

    By providing women of all backgrounds with a platform to voice their opinions on gender, we could perfectly capture a diverse picture of contemporary views on equality.

  • Solution

    Create a campaign centred around the hand-written signs made famous by the artist behind the statue, Gillian Wearing. Women (and men) from all over London used these signs  to show us not just the progress we have made towards equality, but also the changes they still want made.


  • Used as key content
    across all press and media by both Google and the Mayor of London
  • Featured on David Reviews
    the highly regarded advertising platform
  • Used as a legacy piece
    in the Google Arts and Culture archive