We made the Syrian crisis hit home
Shift public perception from apathy and hostility, to sympathy and understanding.
With an ocean between us and the Syrian crisis, it could be easily ignored and difficult for the UK public to relate to.
Use the popular and relevant second-a-day format to engage parents and bring the refugee crisis home in a painfully familiar setting. The campaign struck an international chord, becoming the most successful charity film of all time.
In the Press
What they said
A new commercial from Save the Children aims to remind people that the violence happening in Syria is very real.”TIME
THIS shocking video imagines the nightmare a British child would experience if war hit our shores”Express