We made the Syrian crisis hit home
Save the Children wanted to find a way to stop the war in Syria being ignored.
Western Perceptions of the war in Syria were veering between apathy and hostility, rather than sympathy and understanding.
With an ocean between us and the Syrian crisis, it could feel easy to brush aside and difficult to relate to. But what if it was brought home to our shores?
We used a popular and relevant format to engage ABC1 mums, and recreate the Syrian crisis in a painfully familiar setting. The campaign struck an international chord, becoming the most successful charity film of all time.
In the Press
What they said
A new commercial from Save the Children aims to remind people that the violence happening in Syria is very real.”TIME
THIS shocking video imagines the nightmare a British child would experience if war hit our shores”Express