• Save The Children

    Most Shocking Second a Day

Problem

Struggling to shift perception from apathy and hostility, to sympathy and understanding.

Insight

With an ocean between us, it can be easy to ignore and difficult to relate.

Results

100m+

Most successful cause-related video ever

2.5m

Shares on social media

93%

Uplift in funding during campaign launch

Solution

We used a popular and relevant format to engage ABC1 mums, and recreate the Syrian crisis in a painfully familiar setting. The campaign struck an international chord, having a far-reaching and unparalleled impact.

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