• NSPCC

    Listen To Your Selfie

Problem

Many children don't know what constitutes a healthy sexual relationship.

Insight

It's not as simple as right and wrong.

Results

200%

Instagram following increase

45%

Swipe up rate on Snapchat story

400%

Uplift in traffic in the first few days

Solution

We empowered children to trust their instincts “in the moment” and know its okay to say no, by engineering a campaign that spoke to them on their level without patronising them.

More Work