Childline

Listen to Your Selfie

We made teens think before they acted

Childline wanted to open a dialogue with young people about healthy sexual relationships.

  • Challenge

    Many young people are unaware of what constitutes a healthy sexual relationship.

  • Insight

    Show that we understand it’s more complicated than right or wrong and avoid patronising or preaching to our audience.

  • Solution

    We empowered teens to trust their instincts “in the moment” and know it’s okay to say no.

Results

  • 400%
    increase in traffic in the first three days
  • 45%
    swiped upward on Instagram story
  • 200%
    increase in Instagram followers

On Social

In the Press