Childline

Listen to Your Selfie

We made teens think before they acted

  • Challenge

    Open up an authentic dialogue with young people about healthy sexual relationships.

  • Insight

    Healthy is subjective and hard to define, proving more complicated than right or wrong. It’s a conversation that often feels patronising or preachy.

  • Solution

    Showcase the individual experience and empower teens to trust their instincts “in the moment” and know it’s okay to say no.

Results

  • 400%
    increase in traffic in the first three days
  • 45%
    swiped upward on Instagram story
  • 200%
    increase in Instagram followers

On Social

In the Press