Amazon Prime

Jack Ryan

We welcomed you into the CIA

  • Challenge

    Bring a well-known action hero to the small screen with a high impact Europe-wide campaign.

  • Insight

    People need to feel personally engaged with the story to cut through the competition and gain attention.

  • Solution

    Develop an interactive OOH campaign that personally challenges the public to see if they have what it takes to join the CIA, asking them “How Jack Ryan are you?”

Results

  • OOH placements
    across France Spain, Italy
  • Cover wraps
    in The Evening Standard and Metro
  • Placements
    in London Underground and National Rail

Out Of Home

On Social