Amazon Prime

Jack Ryan

We welcomed you into the CIA

  • Challenge

    Bring a well-known action hero to the small screen with a high impact Europe-wide campaign.

  • Insight

    People need to feel personally engaged with the story to cut through the competition and gain attention.

  • Solution

    Develop an interactive OOH campaign that personally challenges the public to see if they have what it takes to join the CIA, asking them “How Jack Ryan are you?”


  • OOH placements
    across France Spain, Italy
  • Cover wraps
    in The Evening Standard and Metro
  • Placements
    in London Underground and National Rail

Out Of Home

On Social