• Sky Atlantic

    GoT Transfer Deadline Day

Problem

Need to reach new audiences for GoT premiere.

Insight

Many Game of Thrones fans share a common interest in football.

Results

1.8m

Total views

8k

Shares on Facebook

Most shared clip Sky Atlantic have ever produced

Solution

We reached the fertile audience that exists in the venn diagram between Game of Thrones and football fans, tapping into existing online trends through clever reactive content.

More Work