Sky Atlantic

Game of Thrones

We united two games that take a lot of balls

Sky Atlantic asked us to take the popularity of Game of Thrones to new heights.

  • Challenge

    Despite of its immense popularity, there were still some audiences Sky Atlantic felt they hadn’t reached ahead of the premiere of the new season of Game of Thrones.

  • Insight

    While many Game of Thrones fans share an interest in football, there were still some football fans who were yet to be converted to Game of Thrones.

  • Solution

    We reached the fertile audience that exists in the venn diagram between Game of Thrones and football fans, tapping into existing online trends through clever reactive content.

In the Press