Guide Dogs

First Blind Dates

We changed the way you’ll look at love

  • Challenge

    Make the public aware that blind people can suffer badly from isolation.

  • Insight

    Need to move away from unrepresentative figureheads and focus on the everyday.

  • Solution

    Utilise a shared experience and channel a popular TV format, allowing real people to show us the importance of their guide dogs.

Results

  • 1.7m+
    views
  • 1m
    views in 24 hours
  • 70%
    new audience engagement

On Social