• The Guide Dogs For The Blind Association

    First Blind Dates

Problem

Public aren't always aware how many blind people are suffering from isolation.

Insight

Need to move away from inspirational figureheads, and focus on the every day. The problems we all face, blind or sighted.

Results

1m

Views in 24 hours

54%

Engagement rate

Solution

We showed the public the pivotal difference a guide dog can make, by utilising a familiar “first date” setting and channeling a popular TV format.

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