Guide Dogs

First Blind Dates

We changed the way you’ll look at love

Guide Dogs asked us to make partially sighted people’s isolation feel relatable.

  • Challenge

    Many people are unaware of the extent of blind and partially sighted people’s isolation and the importance of guide dogs.

  • Insight

    We needed to move away from inspirational figureheads and focus on the everyday. Whether you’re blind or sighted, attempting to find love is something we can all relate to.

  • Solution

    By utilising a familiar “first date” setting and channelling a popular TV format, we let real people tell us what their guide dogs meant to them.

Results

  • 1.7m+
    views
  • 1m
    views in 24 hours
  • 70%
    new audience engagement

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