We changed the way you’ll look at love
Guide Dogs asked us to make partially sighted people’s isolation feel relatable.
Many people are unaware of the extent of blind and partially sighted people’s isolation and the importance of guide dogs.
We needed to move away from inspirational figureheads and focus on the everyday. Whether you’re blind or sighted, attempting to find love is something we can all relate to.
By utilising a familiar “first date” setting and channelling a popular TV format, we let real people tell us what their guide dogs meant to them.