Let's Even It Up - Oxfam
Oxfam

The Heist No One is Talking About

We exposed the world’s biggest heist

Oxfam wanted us to demonstrate that tax avoidance has a global impact in ways you wouldn’t necessarily expect.

  • Challenge

    People don’t realise the scale of the damage done around the world by tax avoidance – a topic that feels too broad and impersonal for an individual to tackle.

  • Insight

    By making the consequences of tax avoidance seem personal, we could help the public understand they can have an individual impact on a systemic issue.

  • Solution

    We created a cinematic reimagining of the effects of tax avoidance, using engrossing visuals to highlight the real human impact of this global issue – in a way that viewers would struggle to forget.

Results

  • 1.5m
    views
  • 16.7%
    engagement rate
  • 14awards

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