• Oxfam

    Even It Up

Problem

Public don't understand the global impact of tax avoidance.

Insight

UK public don't see how they can have a personal impact on a systemic issue.

Results

1.5m

Views

Tweeted by Jeremy Corbyn, Diane Abbott and Caroline Lucas

16.7%

Engagement rate

Solution

We created a cinematic reimagining of the effects of of tax avoidance, which uses its engrossing visuals to present the real human impact of this global issue in a way that viewers would struggle to forget.

More Work