National Autistic Society

Diverted

We showed the reality of travelling with autism

  • Challenge

    Encourage people to be more understanding of autism, particularly around public transport.

  • Insight

    People don’t realise social isolation can be fuelled by a fear of unexpected changes.

  • Solution

    Make sure our campaign lives in the exact spot the issue is most prevalent, encouraging the public to consider their own experience in comparison and the effect their own behaviour might have.

Results

  • 1.3+ m
    views
  • 14k
    shares
  • 11k
    likes

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