National Autistic Society

Diverted

We showed the reality of travelling with autism

The National Autistic Society asked us to help raise public awareness around autistic people’s fear of unexpected changes.

  • Challenge

    While people are becoming more knowledgeable about autism, there is still a lack of understanding, particularly around the difficulties posed by public transport.

  • Insight

    By creating an immersive campaign placing the overwhelming audio-visual effects of autism front and centre, we could help viewers understand the potential impact of unexpected changes.

  • Solution

    We made a campaign film that put people in the shoes of those with autism, highlighting the panic that an unexpected change on public transport can create. We also showed how the fear this provokes can lead to a feeling of social isolation.

Results

  • 1.3+ m
    views
  • 14k
    shares
  • 11k
    likes

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