Struggling to change public attitude to cow's milk.
1 in 4 households buy nut milk, but don't associate with animal cruelty.
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We used humour and the genuine horror of the public to highlight how strange it is to drink the milk of another mammal. If you drink cow’s milk, then why not dog’s? This campaign successfully transcended PETA’s core support, bounding straight into the public consciousness with its tail wagging and its teets for all to see.
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Tinder in Real Life!?