We made people realise drinking milk is barking mad
PETA asked us to help them in their mission to change the public’s attitude towards cow’s milk.
Drinking cow’s milk is widely viewed as the norm, but PETA wanted the public to think about reconsidering this.
Though more people in the UK are seeking dairy milk alternatives; mostly they and many more are unaware of the unsavoury facts behind cow’s milk and the cruelty of the dairy industry.
Instead of the usual tactic of shock we used humour to highlight how strange it is to drink the milk of another mammal to successfully transcend PETA’s core audience.