One - Could you forget everything you ever learned? Don't Panic Campaign
ONE

Could You Forget Everything You Ever Learned?

We hypnotised people into illiteracy

ONE wanted us to address the topic of refugees from a different angle – education.

  • Challenge

    Due to a lack of pressure for funding, millions of child refugees are having their lives damaged by a lack of education.

  • Insight

    By highlighting a different side to the refugee crisis in a unique way, we could demonstrate that there is life beyond the camps.

  • Solution

    We (temporarily) tore members of the public’s lives apart through hypnosis, with a campaign that exposed the long-term impact of the refugee crisis in a manner that maximised empathy and engagement.

Results

  • 30k+
    shares
  • 3m+
    views
  • 200k
    petition signatures

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In the Press