We hypnotised people into illiteracy
ONE wanted us to address the topic of refugees from a different angle – education.
Due to a lack of pressure for funding, millions of child refugees are having their lives damaged by a lack of education.
By highlighting a different side to the refugee crisis in a unique way, we could demonstrate that there is life beyond the camps.
We (temporarily) tore members of the public’s lives apart through hypnosis, with a campaign that exposed the long-term impact of the refugee crisis in a manner that maximised empathy and engagement.