Sumatran Orangutan Society

Concrete Jungle

We brought Jungle Book to the streets

  • Challenge

    Increase donations to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species.

  • Insight

    Whilst the act of deforestation is more widely discussed, people don’t always consider the long-term impact on wildlife.

  • Solution

    Ensure relatability by using well-loved and familiar characters to tell our story for us, showing King Louie, Baloo and other Jungle Book favourites as homeless in the world’s biggest cities.

Results

  • £320k+
    raised for SOS fund
  • 650k+
    video views
  • 45%
    engagement rate

On Social