• Global Witness

    Bill Oddie smacks down HSBC

Problem

Failing to have a real impact on HSBC policy.

Insight

Customers and shareholders unaware of the issue and HSBC's role.

Results

215k

Total views

HSBC agree to Global Witness' demands and stop the lending

Coverage in all major newspapers and across TV and radio

Solution

We used a well-loved public figure in Bill Oddie, and a familiar format in Springwatch, to publicise HSBC’s part in funding deforestation, co-opting our audience to become our advocates.

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