Global Witness

Bill Oddie smacks down HSBC

We got Bill Oddie to flip HSBC the bird on deforestation

  • Challenge

    Impact HSBC’s policy of bankrolling deforestation.

  • Insight

    Customers and shareholders weren’t armed with the necessary information to full understand the impact.

  • Solution

    Have Bill Oddie parody Springwatch, raising awareness and successfully co-opting our audience to become our advocates.

Results

  • HSBC pledged
    to stop lending to logging companies
  • Enabled media blitz
    across the BBC from Breakfast TV to Five Live
  • Non-for-Profit Award

On Social

In the Press

What they said

We think the film is very funny, but the message is no laughing matter. ”

The Mirror