We got Bill Oddie to flip HSBC the bird on deforestation
Global Witness came to us to help prevent HSBC’s bankrolling of deforestation.
HSBC had been bankrolling destructive logging companies for a long time, although awareness surrounding the issue was low
Customers and shareholders were unaware of the issue, so what if we used a public figure and a well-known format to bring it to their attention?
We asked the much loved Bill Oddie to parody Springwatch, as we publicised HSBC’s part in funding deforestation. This way, we successfully co-opted our audience to become our advocates.
Enabled media blitz
In the Press
What they said
We think the film is very funny, but the message is no laughing matter. ”The Mirror