W Hotels

Wow Bikes

We wheelied through the lobby

  • Challenge

    Forge a connection with the cutting edge of London’s culture.

  • Challenge

    With the right designers involved, W Hotels would be put firmly on the pop culture map.

  • Solution

    Have top British artists design and create a series of custom-made bikes for the hotel guests to get around on in style.

Results

  • Featured in
    numerous significant music magazines and blogs
  • Marketing Award
  • 320m
    Twitter reaches

In the press