Unicef

A Vaccine for Violence

We created the cure for all human cruelty

  • Challenge

    Encourage the public to acknowledge the immense amount of violence against children inflicted globally – and do something about it.

  • Insight

    Many people close themselves off from the issue of violence as, unlike donating for something like a vaccine, they don’t see a tangible and clear way out.

  • Solution

    Show the public that, while there is no “quick fix” vaccine to stop violence against children, it is preventable – but only if they take action as swiftly as possible.

Results

  • First Viral Video
    UNICEF had ever made

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