We created the cure for all human cruelty
Unicef wanted us to raise awareness around the immense amount of violence against children inflicted globally.
A child dies every 5 minutes from violence somewhere in the world, but Unicef had found that many people were closing themselves off to the issue, as they didn’t feel they could prevent it.
By reframing the issue around something with a great deal of public understanding – donations for vaccines – we were able to show how the situation was only hopeless without their support.
We created a campaign that showed the public that while there is no “quick fix” vaccine to stop violence against children, it is preventable – but only if they take action as swiftly as possible.
First Viral Video