Unicef

A Vaccine for Violence

We created the cure for all human cruelty

Unicef wanted us to raise awareness around the immense amount of violence against children inflicted globally.

  • Challenge

    A child dies every 5 minutes from violence somewhere in the world, but Unicef had found that many people were closing themselves off to the issue, as they didn’t feel they could prevent it.

  • Insight

    By reframing the issue around something with a great deal of public understanding – donations for vaccines – we were able to show how the situation was only hopeless without their support.

  • Solution

    We created a campaign that showed the public that while there is no “quick fix” vaccine to stop violence against children, it is preventable – but only if they take action as swiftly as possible.

Results

  • First Viral Video
    UNICEF had ever made

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