We are very proud to say that we beat numerous agencies to be handed the Chairman award by the DADI awards last night.
The award was for our video for Greenpeace – “Everything is not awesome”. For those that didn’t see it; our video of LEGO figures drowning tragically in oil, set to a haunting, melancholy parody of The LEGO Movie theme tune, inspired so much public support that LEGO was forced to dump Shell as a marketing partner, ending their 50-year-long, £65m deal drowning the oil company’s marketing objectives in an irresistible tide of views, shares and press coverage. As a purpose-driven marketing agency, we’re proud to help create campaigns that achieve real-world change.
Our video featured little easter eggs like Game of Thrones characters, Master Chief from Halo and of course, Hedwig.
The video played a vital role in stopping Shell from devastating the Arctic in it’s on-going hunt for oil. A huge step in the right direction to protecting our earth.