Published 13 Nov 2025 | 0 min read
At Don’t Panic, we believe that the most powerful stories don’t just move people, they remind them of their own power to make change.
This winter, we’ve partnered with suicide prevention charity Samaritans to create Wedding Day, a deeply human story about despair, connection, and the future that can be found through a phone call.
Every 10 seconds, Samaritans answer a call for help. Behind each one is a person who’s struggling to see a way forward — someone whose future hangs in the balance.
Wedding Day explores that fragile, yet life-saving moment of human connection.
The film follows Michael, a father battling suicidal thoughts, as his daughter prepares to walk down the aisle. Through intercut moments of past and present, we understand the heartbreaking “what if”: what would have happened if Michael hadn’t made that call. But when he picks up the phone to reach Samaritans, something changes — a conversation that brings him back to his future, and to his daughter’s side.
Working with Rogue Films’ Max Fisher, who brought his own lived experience of mental health struggles to the project, the film balances cinematic storytelling with emotional authenticity.
The story unfolds with quiet realism, from the stark stillness of Michael’s car to the warmth of a wedding morning, culminating in a single, powerful reveal that reframes everything we’ve seen.
The closing message, “Donate today to help bring someone’s future back,” reminds viewers that support can turn despair into hope, that someone’s future can exist because Samaritans is there to listen.
Supporting the hero film, a special build billboard in Hammersmith tells the real story of Layla, a woman who says that reaching out to Samaritans over the years helped her overcome suicidal thoughts. She’s now planning her wedding, training for marathons, and looking forward with hope.
As Sonya Trivedy, Samaritans’ Executive Director of External Engagement, explains:
“Our volunteers answer a call for help every 10 seconds. Listening has the power to save lives and with more people experiencing suicidal thoughts, our service is needed now more than ever. We rely on the public’s generosity, so this winter please consider making a donation.”
For Samaritans, ‘Help Bring Someone's Future Back’ is more than a campaign. It’s an invitation. A reminder that suicide is preventable, and that every single one of us has the power to help.
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