Don’t Panic London has been ranked among the APA’s Top 20 agencies of all time, highlighting how an independent creative agency in London can stand shoulder-to-shoulder with industry giants. This recognition isn’t just an accolade - it's validation for our bold, impact-driven approach.
Why This APA Top 20 Ranking Matters
The ranking comes from the Advertising Producers Association (APA), which celebrates the best in agency production and creative collaboration.
It reinforces that creative bravery, craftsmanship, and strong storytelling, as opposed to sheer volume, define agency excellence.
What Sets Don’t Panic London Apart
We prioritise impact over output, focusing on a few high-quality campaigns and films each year.
Every idea, brainstorming session, and detail is geared toward producing work that cuts through the noise and sparks meaningful conversation.
This APA Top 20 acknowledgement shows that heart, creativity, and integrity matter just as much as scale.
Recognition for Team and Clients
The award is a tribute to:
- Our dedicated London-based creative team, whose passion fuels every brief.
- Our fearless clients, who encourage us to push creative boundaries and embrace risks.
Together, we've proven that award-winning campaigns don’t just come from the biggest agencies - they come from those bold enough to make them.
What Sets Don’t Panic London Apart
With two decades in London’s creative scene, Don’t Panic has shown that big ideas come from small places. This APA honour is just the beginning.
We remain committed to:
- Challenging norms and inspiring conversations
- Producing impactful, attention-grabbing creative work
- Earning our place among the top creative agencies in London