Don’t Panic launches “I Know” with Medical Aid for Palestinians

At Don’t Panic, we believe creativity should amplify the voices that most need to be heard. Our latest collaboration with Medical Aid for Palestinians (MAP) is one of our most urgent yet: “I Know”, a film that confronts the UK public with the human experience of Gaza’s healthcare system under relentless attack by Israeli forces.

Why We Made “I Know”

Two years of Israel's atrocities in Gaza have unleashed one of the gravest humanitarian and health crises in living memory. Almost all of Gaza’s hospitals have been attacked, more than half have shut down and an average of two healthcare workers are killed every day. Ambulances have been struck, warehouses destroyed, and patients are often treated without anaesthetic or in overcrowded corridors.

For MAP, whose vision is a future in which all Palestinians can access an effective, sustainable and locally-led system of healthcare, every day is about keeping their mission to work for the health and dignity of Palestinians alive against overwhelming odds. Our challenge was to make that reality impossible to ignore.

The Idea

We wanted to strip the story back to its rawest form. The film shows one Palestinian doctor, proud, resilient, and human, looking us directly in the eye as she is wheeled into surgery. Her words tell us:

“I know what happens here. I know I may not survive. But still, I go on.”

This simple, unflinching shot puts the viewer face-to-face with a reality most of us can only imagine. By focusing on one woman’s experience, the campaign carries the weight of thousands of stories, told with dignity and authenticity.

How We Brought it to Life

Working closely with MAP and guided by Palestinian doctors, surgeons, and cultural advisors, we recreated the details of Gaza’s hospitals inside a disused hospital in South London. From the stretchers to the uniforms, every element was grounded in research and testimony, ensuring the story rang true.

The film was directed by Billy Boyd Cape and produced by Academy Films, with a talented team whose focus was to keep the story authentic and uncompromised.

Why it Matters

“I Know” is more than a film. It is a reminder that healthcare is a human right and that even those trained to save lives are not safe from the devastation of genocide. By giving voice to one woman, we aim to amplify the courage of so many and to show why MAP’s work is vital.

We are proud to stand alongside MAP in telling this story, and we hope it will move people to watch, share, and act.

How You Can Support MAP

MAP works every day to keep healthcare alive for Palestinians - delivering lifesaving medical care, providing emergency aid, supporting hospitals and protecting the health, dignity and rights of communities.

Find out more.