The things that matter most can often be the hardest to put into words.
That’s the human truth at the heart of Let your Will do the talking, our new legacy campaign with Samaritans.
The campaign explores the deeply personal motivations behind leaving a gift in a Will - not simply as a financial decision, but as an expression of the people, values and moments that have shaped a life.
At its heart is a new film directed by Greg Hackett through Park Pictures, capturing the beauty, familiarity and awkwardness of a long friendship as two people find their way through a conversation that isn’t easy to have.
Because sometimes the smallest amount of words can mean everything.
Rather than approaching legacy giving through what someone leaves behind, the campaign asks what they might want to carry forward.
A gift in a Will to Samaritans can help create a future where anyone experiencing suicidal feelings is able to find the human connection that could save their life.
Let your Will do the talking.
The integrated campaign runs across TV, paid social and direct mail, reaching both new and existing Samaritans supporters.