Don’t Panic and UNIT9 have won another Lion at the Cannes Lions festival for the film LEGO: Everything is Not Awesome we produced for Greenpeace and their Save the Arctic campaign. This video has been awarded a coveted silver in the festival’s film category.
It is awarded to ‘ideas which display a strong synergy with the brand, a dynamic and creative approach to the brief and exceptional execution. Film Lions will reward creative ideas and the quality of execution in film advertising.’
Urging Lego to end its partnership with Shell, the video uses the brand’s own toys to highlight the potentially devastating consequences of an oil spill.
The film led to over 1 million people signing a Greenpeace petition to back the campaign, and Lego announced a few weeks later that it would not be renewing its partnership with the oil company.