After all of the year’s successes for Most Shocking Second a Day, AdWeek has now picked it as the year’s second-best ad. This places it above John Lewis’ Monty the Penguin (5th) and Card Store’s ‘World’s Toughest Job‘ (10th).
AdWeek’s published a top ten list of the best ads of 2014 as an annual round-off. Interestingly, they note, there’s not a traditional 30-second spot to be seen.
Clearly this is a subjective list, but the domination of online videos suggests that advertising is changing. And we must have done something right to stand out, even from the other great viral content out there.