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A STRATEGIC CREATIVE AGENCY THAT DRIVES REAL-WORLD CHANGE THROUGH DISRUPTIVE ADVERTISING.

Work

We are an advertising agency that collaborates with brands and charities to produce ideas that reframe the narrative, get people talking and inspire action

Image showing Autistic girl whispering to her dad, from Don’t Panic’s new film for National Autistic Society

National Autistic Society - It's How You Show Up

Stay in the Fight

Oxfam - Stay in the Fight

Image showing our Say It With Me Now campaign, highlighting our influencer campaign capabilities

Oxfam International & Patriotic Millionaires - Say It With Me Now

WaterAid - The Girl Who Built A Rocket

WaterAid - The Girl Who Built A Rocket

Most Shocking Second a Day

Save the Children - Most Shocking Second a Day

Shelter Multi Year

Shelter - Christmas Campaigns

Never Walk Alone

Disasters Emergency Committee - Never Walk Alone

EXPERTISE

Whether its strategy, branded content, purpose-led or earned media, we never forget the importance of entertainment, even when communicating serious issues.

Expertise section

STRATEGY

BRANDED CONTENT

PURPOSE

EARNED MEDIA

“It was so special to have your absolute brilliance and such an important short film made by you for UNHCR - thank you!”
Claire Lewis, Global Goodwill Ambassador Programme
UNHCR

“It was so special to have your absolute brilliance and such an important short film made by you for UNHCR - thank you!”
Claire Lewis, Global Goodwill Ambassador Programme
UNHCR

“It was so special to have your absolute brilliance and such an important short film made by you for UNHCR - thank you!”
Claire Lewis, Global Goodwill Ambassador Programme
UNHCR

Clients

We love creating work with clients who are passionate about creating an impact and tangible change.

LATEST

Graph showing Don’t Panic London has been ranked among the APA’s Top 20 agencies

Small Agency, Big Ideas: Don’t Panic London Named in APA Top 20 Agencies

Still from Don't Panic London's campaign film The Job Description for GOSH charity

The Job Description: Our New Legacy Campaign with GOSH Charity

Image of Don't Panic London's MSC OOH

Announcing Our New Campaign with MSC: Buy Blue, Protect Dinner

Emily, a young woman with a learning disability, looking directly at the camera as part of Mencap’s ‘Be The Yes’ campaign.

“Be The Yes” – Don’t Panic x Mencap

Team Don’t Panic celebrating triple win at the 2025 Creative Circle Awards

Triple Win at the Creative Circle Awards 2025

Still from The Phoenician Scheme movie, promoting Don't Panic's screening

Don’t Panic Presents: The Phoenician Scheme – Film Screening & Live Q&A

Don’t Panic Wins Strong Roots Creative Account

Image promoting Don't Panic London's shortlist wins for Creative Circle 2025

Double Shortlist at the Creative Circle Awards 2025

Image promoting Don't Panic London's Gen Z Masterclass for charities and non-profits

Gen Z: Rethinking Loyalty

Hidden Symbols: How Tattoos and Identity Intersect - An Enlightening Talk with Dr. Matt Lodder

Still from Two Strangers Trying Not to Kill Each Other movie, promoting Don't Panic's screening

Don’t Panic Presents: Two Strangers Trying Not to Kill Each Other

It’s How You Show Up: A Campaign to Create Real Change