We’re a BAFTA-winning
creative agency specialising
in contagious ideas


We always:

– Deliver messages with humour, intelligence and integrity
– Create content that earns headlines and spreads chatter
Earn media coverage based on expert content strategy
– Design seeding campaigns based on years of experience

creative agency london | Don't Panic


Last century, we started making Don’t Panic packs for students. Stuffed full of art, politics and practical paraphernalia, they soon became an icon of counter-culture.

We’ve come a long way since then – and so have a lot of the people we worked with: Don’t Panic posters from the likes of Banksy and Shepard Fairey still hang proudly in our London office – but our spirit remains true to our original ideals.

In 2008, we started making headlines with a series of viral videos getting stuck into MPs over their expenses scandal. They were shot and edited for next to nothing, but they spread like ‘benign flu’ and helped us figure out what worked (and what didn’t) online.

Here’s a quick look at some of our early greatest hits:


In the following years, we’ve become a lot more sophisticated (we hope) at executing our ideas while never losing sight of what makes them good or why we started doing this in the first place.

With a particular focus on not-for-profit organisations, we now use our skills to raise awareness and inspire action on everything from new music to sportswear to technology.

We’d love to find out what we could do for you.



We work directly with brands as well as implementing campaigns for other creative agencies.


We’ve collaborated with:

unruly 150x124

SEO by Paul Tovey