We started out making Don’t Panic Packs for students, clubbers and the visually curious. Stuffed full of art (from people like Banksy and Shepard Fairey), politics and practical paraphernalia, they became an icon of counter-culture.
Next we took the politics of the Don’t Panic Posters online and began making headline-generating viral videos. This is how we learned what makes content shareable and PR-able.
Take a quick look at some of our early greatest hits: