Benjamin Franklin once said there were only two certain things in life: death and taxes…but he forgot a third one: awkward conversations. Perhaps it was because of the times or because he was a recent descendent of the Puritans. All the same, post-modern life has afforded us with a multitude of opportunities for awkward encounters both online and IRL. Which brings me to a classic awkward conversation mainstay: shitting.
Many an organisation has attempted to broach this sticky topic (ha), and most often just do a great job reminding us how inevitable fumbling is when discussing deuce-dropping. No C, B, or even A-list middle-aged celebrity or medically-accurate PSA can generate real bowel talk. One might have a few hipster friends that keep Everybody Poops by their toilet. But let’s be honest, it’s more of a decorative statement than a conversation piece. It seems as though nothing can make buying pooping accessories any cooler, or at the very least, a little less embarrassing. That is, until there was Squatty Potty.
Squatty Potty did the number 1 (haha) thing most would advise against when it comes to shitting: throwing caution to the wind. The CEO decided to make a commercial that would outweird poop, making dookie the most normal and natural feature in the ad. The ad features a gallant 16th century prince introducing his unicorn that poops out glittery, rainbow ice creams which he promptly and delightfully devours. Our faecal prince then indulges us with all of the dirty details on how his unicorn poop factory keeps production high and work output low through use of the squatty potty. The use of a Miley Cyrus fever dream as the framework to feature Squatty Potty doesn’t stop at normalising shitting, it has made a party bus we all want to ride.
Now, when you walk into the toilet store (?) to buy a Squatty Potty, hold your head high. You’re not the guy looking to solve a haemorrhoid problem, you’re the guy that’s in on the joke. Hats off to you, Squatty Potty.