Poverty is Sexist

We showed that poverty is sexist

ONE asked us to raise awareness of the link between poverty and gender.

  • Challenge

    While sexism is heavily discussed in the West, ONE saw that those suffering the most were elsewhere in the world, and they were being left out of the conversation.

  • Insight

    When people see poverty, they don’t necessarily see the misogyny within, but what if we used a word that’s recognisable to women everywhere as a symbol of oppression?

  • Solution

    We created a campaign that used the power of the word “no” to frame sexism as an issue that transcends borders. This encouraged a global sense of solidarity, spurring on many to take action.

On Social

In the Press