We showed that poverty is sexist
ONE asked us to raise awareness of the link between poverty and gender.
While sexism is heavily discussed in the West, ONE saw that those suffering the most were elsewhere in the world, and they were being left out of the conversation.
When people see poverty, they don’t necessarily see the misogyny within, but what if we used a word that’s recognisable to women everywhere as a symbol of oppression?
We created a campaign that used the power of the word “no” to frame sexism as an issue that transcends borders. This encouraged a global sense of solidarity, spurring on many to take action.