Trueview Campaign
Trueview

Tinder in Real Life!?

We made people think twice before sending an aubergine

Trueview came to us to boost their online dating app among a host of competitors.

  • Challenge

    Trueview wanted their verification model to show they were the dating app you should trust amidst a crowded marketplace.

  • Insight

    The gamification of modern dating apps has resulted in a world where online actions no longer have consequences, and no-one is quite who they seem.

  • Solution

    We unleashed the dick behind the pic to capitalise on the discrepancy between online and offline dating. By bringing dating app disasters into the real world, we showed that we should think before we act online.

Results

  • 25k
    engagements
  • 306m
    potential reach
  • 2m
    views

On Social

In the Press

What they said

Behind the jokes was a serious message about online dating”

The Sun