Trueview Campaign

Tinder in Real Life!?

We made people think twice before hitting send

  • Challenge

    Show TrueView is the dating app you can trust amidst a crowded marketplace.

  • Insight

    The gamification of modern dating apps has resulted in a world where online actions don’t always have consequences, and no-one is quite who they seem.

  • Solution

    Bring other dating app disasters into the real world by unleashing the d**k behind the pic. Capitalise on the discrepancy between online and offline dating to show the importance of trust and verficiation.


  • 25k
  • 306m
    potential reach
  • 2m

On Social

In the Press

What they said

Behind the jokes was a serious message about online dating”

The Sun