Lack of public pressure on political leaders to commit to Millennial Development Goals.
Hero-figures are globally recognisable symbols of hope and safety.
People reached on Facebook
Widespread coverage including Adweek, The Drum and Huff Post
We communicated that every child deserves a superhero, and gave the audience the opportunity to fill that role themselves.
The Guide Dogs For The Blind Association
First Blind Dates
Marvel’s “Agents of S.H.I.E.L.D”