• Save The Children

    Superheroes: Eye Witness Reports

Problem

Lack of public pressure on political leaders to commit to Millennial Development Goals.

Insight

Hero-figures are globally recognisable symbols of hope and safety.

Results

700k

Total views

43k

People reached on Facebook

Widespread coverage including Adweek, The Drum and Huff Post

Solution

We communicated that every child deserves a superhero, and gave the audience the opportunity to fill that role themselves.

More Work