We brought Syria back to your doorstep
After the success of the first Most Shocking campaign, Save the Children wanted us to take it one step further.
Sadly the conflict had been continuing for several years; the public’s attention span is short and they are always ready to move on to the next crisis.
It was still difficult for people relate to such a distant conflict, so this time it was important to take bring it even closer to home.
Using the format that had already captured the public imagination we showed the next shocking chapter in life of the character they had first seen two years before.
In the Press
What they said
Save the Children has released a powerful sequel to its Most Shocking Second a Day video, which went viral amassing more than 50 million views.”METRO