Save the Children

Still the Most Shocking Second a Day

We brought Syria back to your doorstep

  • Challenge

    Sadly the conflict had been continuing for several years; the public’s attention span is short and they are always ready to move on to the next crisis.

  • Insight

    It was still difficult for people relate to such a distant conflict, so this time it was important to take bring it even closer to home.

  • Solution

    Using the format that had already captured the public imagination we showed the next shocking chapter in life of the character they had first seen two years before.

Results

  • 889%
    increase in YouTube subscribers
  • 150+
    media hits
  • 30 awards

In the Press

What they said

Save the Children has released a powerful sequel to its Most Shocking Second a Day video, which went viral amassing more than 50 million views.”

METRO