We reached deep into your dreams

  • Challenge

    Find a way to stand out as a new company, in a competitive market.

  • Insight

    The theme needed to be experienced to be understood, as sleep is an inherently personal, private activity – no two people experience it the same way.

  • Solution

    Create an ominous and in-world campaign to tease the public without ruining the experience, leaving them wanting more.


  • 30%
    first week pre-launch tickets sold
  • 600k
    views in the first week
  • 100%
    pre show tickets sold out

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