dotdotdot was a new company looking to prosper in the competitive marketplace of immersive shows.
By creating an intriguing brand for the fictional SOMNAI company itself, we could entice an audience and then confound their expectations.
Of pre-launch ticket sales met in first week
Views on hero film in first week
We launched an integrated campaign with eye-catching billboards dispersed throughout London and its transport network. This was supported by a beguiling hero film, which successfully captivated audiences and helped lead to large presale ticket figures.
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