We reached deep into your dreams
dotdotdot came to us looking to brand their new company and promote their exciting, cutting-edge VR experience, SOMNAI.
dotdotdot was a new company looking to prosper in the competitive marketplace of immersive shows.
By having Don’t Panic Partners create an intriguing brand for the fictional SOMNAI company itself, we could entice an audience and then confound their expectations.
We launched an integrated campaign with eye-catching billboards dispersed throughout London and its transport network. This was supported by a beguiling hero film, which successfully captivated audiences and helped lead to large presale ticket figures.
In the Press
What they said
Forget everything you know about theatre, because dotdotdot is kicking things up a notch”Secret London