We reached deep into your dreams

dotdotdot came to us looking to brand their new company and promote their exciting, cutting-edge VR experience, SOMNAI.

  • Challenge

    dotdotdot was a new company looking to prosper in the competitive marketplace of immersive shows.

  • Insight

    By having Don’t Panic Partners create an intriguing brand for the fictional SOMNAI company itself, we could entice an audience and then confound their expectations.

  • Solution

    We launched an integrated campaign with eye-catching billboards dispersed throughout London and its transport network. This was supported by a beguiling hero film, which successfully captivated audiences and helped lead to large presale ticket figures.


  • 30%
    first week pre-launch tickets sold
  • 600k
    views in the first week
  • 100%
    pre show tickets sold out

On Social

In the Press

What they said

Forget everything you know about theatre, because dotdotdot is kicking things up a notch”

Secret London