• dotdotdot

    Somnai

Problem

dotdotdot was a new company looking to prosper in the competitive marketplace of immersive shows.

Insight

By creating an intriguing brand for the fictional SOMNAI company itself, we could entice an audience and then confound their expectations.

Results

30%

Of pre-launch ticket sales met in first week

600k+

Views on hero film in first week

Solution

We launched an integrated campaign with eye-catching billboards dispersed throughout London and its transport network. This was supported by a beguiling hero film, which successfully captivated audiences and helped lead to large presale ticket figures.

More Work