Don't Panic - Pats On The Back with Unison

Pats on the Back

We gave the government a slap (on the back)

Unison came to us to pressure the government into removing the cap on public sector pay.

  • Challenge

    The government’s long-term freeze on public sector pay was unjust and not in line with ever-increasing costs of living.

  • Insight

    The political climate had evoked positive feelings towards public sector workers, such as firemen and paramedics, but this hadn’t inspired policy change.

  • Solution

    We highlighted the gap between parliamentary lip service and tangible action, ensuring that this was an issue the government wouldn’t be able to talk their way out of.


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