We appealed to the S.H.I.E.L.D
Channel 4’s big new series needed hyping up for a UK audience, among a saturated market of superhero shows and films.
By engaging with the public directly and blurring the lines between fiction and reality, we could create intrigue in a way not usually associated with superhero programming.
We staged a stunt all over Manchester and London by planting mysterious signs appealing for witnesses of an incident of super-heroism, piquing the interest of passers-by. Branded with the S.H.I.E.L.D. symbol, they invited anyone with information to contact them and tune in to Channel 4 at 8pm.
Stephen Fry was fooled
In the Press
What they said
Agents of SHIELD’s campaign team came up with a clever marketing ruse today, setting up appeal posters in various locations around London.”Independent