Channel 4 wanted to create hype about one of their biggest acquisitions of the year, Marvel's "Agents of S.H.I.E.L.D." series.
The show does not contain the superheroes synonymous with Marvel, and with no access to talent to promote it, we had to find a way to engage audiences using other resources.
Mentions from Stephen Fry, Rick Edwards
Intrigued phone calls
Features in The Independent, Daily Star, Buzzfeed and more
We staged a stunt all over Manchester and London by planting mysterious signs appealing for witnesses of an incident of super-heroism, piquing the interest of passers-by. Branded with the S.H.I.E.L.D. symbol, they invited anyone with information to contact them and tune in to Channel 4 at 8pm.
A message from Stephen Hawking
The Biggest Arts Viral Ever