Force-feeding Mos Def - Don't Panic London campaign for Repreive

Force-feeding Mos Def

We made the film that stunned the world

  • Challenge

    Bring the cruel practices carried out at Guantanamo Bay to the public’s attention in a bold way.

  • Insight

    A social issue can become relevant overnight – if the story is told by someone who is popular and globally recognised.

  • Solution

    Find a popular voice to speak for the victims in a way that can’t be ignored. Force feed the hugely successful hip-hop artist Mos Def, and bring the atrocity home to millions.


  • 500m+
    global reach
  • Reminded & outraged
    the world about Guantanamo Bay

On Social

In the Press

What they said

Extremely uncomfortable to watch”

The New Yorker