• Reprieve

    Force-feeding Mos Def

Problem

The world had forgotten what was happening in Guantanamo Bay.

Insight

A social issue can become relevant overnight, if the story is told by someone of public interest.

Results

7m

Total views

Coverage including Mail Online, Sky News, Yahoo, LA Times

A judge ordered the military to stop force-feeding prisoners a year after the film came out.

Solution

We force-fed hugely successful hip-hop artist, Mos Def, bringing the issues still present in Guantanamo Bay home to millions with a global influencer as the face of the campaign.

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