• Evans

    #FashionThatFits

Problem

Losing market share to other retailers.

Insight

Women are growing weary of inconsistent sizing.

Results

61.36%

Increase in purchase intent

64%

Completion rate

22%

Exceedance of click-through benchmark

Solution

We created a humorous and relatable campaign that cemented brand trust and positioned Evans as the industry leader in plus-size clothing.

More Work