Fashion That Fits - Evans
Evans

#FashionThatFits

We proved size really does matter

  • Challenge

    Communicate brand ethos and offer up a new way to compete with popular high street retailers.

  • Insight

    Women have become tired of inconsistent sizing and the lack of understanding brands show for this growing epidemic.

  • Solution

    Create a humorous and relatable campaign that cements brand trust and positions Evans as the industry leader in body shape and fit.

Results

  • 62%
    increase in purchase intent
  • 64%
    completion rate
  • Key placement
    in HELLO Magazine

In the Press