Fashion That Fits - Evans
Evans

#FashionThatFits

We proved size really does matter

Evans came to us to cement their place at the top of the plus-size fashion industry.

  • Challenge

    Evans wanted to make sure they could stay ahead of the other market leaders.

  • Insight

    Women have become tired of the inconsistent fit of clothes. Could there be a fun way of showing Evans understands this?

  • Solution

    We created a humorous and relatable campaign that cemented brand trust and positioned Evans as the industry leader in plus-size clothing.

Results

  • 62%
    increase in purchase intent
  • 64%
    completion rate
  • Key placement
    in HELLO Magazine

In the Press