Britain's first televised murder trial
Channel 4

Murder Trial

We brought justice to the small screen

  • Challenge

    Encourage people to watch the first ever live muder trial, but without sensationalising the case or illegally discussing its outcome.

  • Insight

    Successfully promoting the show without giving away any details will require getting journalists on board to be our mouthpiece.

  • Solution

    Commission a courtroom sketch artist to create drawings of the UK’s top ten TV journalists stood in the dock, going straight to the source in an attention-grabbing way.

Results

  • Trended on Twitter
    on the day of broadcast
  • 7.8m
    reach on Twitter

On Social

What they said

Don’t Panic massively over-delivered by developing a concept that begged to be retweeted, even by people who’ve seen it all before.”

Marion Bentley, Head of Media and PR
Channel 4