• Channel 4

    Murder Trial

Problem

Channel 4 were screening a real life murder trial for the first time but couldn't talk about the outcome or sensationalise the trial.

Insight

Peeking inside a courtroom is really intriguing .

Results

Nine out of ten journalists Retweeted to a combined following of 4.5m followers

Programme exceeded viewing figures for time slot by 14%

Trended on Twitter on day of transmission

Solution

We commissioned a real life courtroom sketch artist to produce a drawing of ten of the UK's top TV journalists, standing in the dock in court. We biked them a hard copy and Tweeted their image.

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