We brought justice to the small screen
Encourage people to watch the first ever live muder trial, but without sensationalising the case or illegally discussing its outcome.
Successfully promoting the show without giving away any details will require getting journalists on board to be our mouthpiece.
Commission a courtroom sketch artist to create drawings of the UK’s top ten TV journalists stood in the dock, going straight to the source in an attention-grabbing way.
Trended on Twitter
What they said
Don’t Panic massively over-delivered by developing a concept that begged to be retweeted, even by people who’ve seen it all before.”Marion Bentley, Head of Media and PRChannel 4