Global Goals

A Message from Stephen Hawking

We sent a message from the world’s most famous professor

Global Goals wanted us to reach out to famous influencers in an original way on the topic of sustainable development.

  • Challenge

    Reaching out to the digital world is one thing, but doing so in a way that grabs the attention of those with access to massive online audiences is another.

  • Insight

    People are saturated by messages from charities, and many instead want to hear directly from their idols and those they look up to.

  • Solution

    We made our call to action personal for an influential few and familiar for millions, by creating a personalised message to 300 influencers from the legendary Professor Stephen Hawking.

Results

  • 800k+
    views
  • 76m+
    Twitter impressions
  • 9.99%
    engagement rate