We sent a message from the world’s most famous professor
Global Goals wanted us to reach out to famous influencers in an original way on the topic of sustainable development.
Reaching out to the digital world is one thing, but doing so in a way that grabs the attention of those with access to massive online audiences is another.
People are saturated by messages from charities, and many instead want to hear directly from their idols and those they look up to.
We made our call to action personal for an influential few and familiar for millions, by creating a personalised message to 300 influencers from the legendary Professor Stephen Hawking.