Global Goals

A message from Stephen Hawking

We sent a message from the world’s most famous professor

  • Challenge

    Introduce the Global Goals to a new global digital audience.

  • Insight

    People are saturated by messages from charities. Many instead want to hear directly from their idols and those they look up to.

  • Solution

    Create a personalised message to 300 influencers from the legendary Professor Stephen Hawking. Making our call to action personal for an influential few means it becomes familiar for millions.

Results

  • 800k+
    views
  • 76m+
    Twitter impressions
  • 9.99%
    engagement rate