Unison - 15 minute care makeover
Unison

15 Minute Care Makeover

We showed that social care needs a makeover

  • Challenge

    Social care is underfunded and given a bad rep. Create a counter-narrative to inspire support and increase pressure for funding.

  • Insight

    The UK public aren’t aware of the ridiculous time constraints and unjust pay restrictions that lack of funding creates.

  • Solution

    Pastiche a classic and much-loved 00s TV format, highlighting that both the elderly and the care workers are left short-changed by a flawed system.

Results

  • 3.6m+
    views
  • Press Coverage
    in the UK
  • 3.9%
    engagement rate

On Social

In the Press