Unison - 15 minute care makeover
Unison

15 Minute Care Makeover

We showed that social care needs a makeover

Unison wanted us to help force the government’s hand over social care funding.

  • Challenge

    With care workers frequently taking a beating in the press, we had to overcome this bad rap to help bring in some much-needed funding to the sector.

  • Insight

    The public only sees the negative news stories, and is unaware of the ridiculous time constraints and unjust pay restrictions.

  • Solution

    Alongside Claire Sweeney, we pastiched the classic 00s show “60 Minute Makeover” to highlight that both the elderly and the care workers are left short-changed by a flawed system.

Results

  • 3.6m+
    views
  • Press Coverage
    in the UK
  • 3.9%
    engagement rate

On Social

In the Press