Still The Most Shocking Second A Day
The sequel that brought the conversation back to life
Two years on from our phenomenal success with The Most Shocking Second a Day. The refugee story told in the first film had been overtaken by even more shocking real-world events. Save The Children needed to keep pace with the narrative, and asked us to create an unprecedented sequel to the most successful charity video ever made.
Launched with a comprehensive PR, media and seeding strategy the film inspired headlines and studio news reports across the world, quickly accumulating in excess of 15M views across multiple platforms. Picking up a year or so after the first film left off, the sequel follows Lily as she is driven by violence from her new home in a camp for internally displaced refugees, crosses the channel in a dangerously unsafe boat and fights to survive in a hostile Europe.
Still the Most Shocking has also brought in the precious metal; so far having won the following awards:
- Clio Awards x2
- British Arrow Craft Awards x5
- Shots Awards x3
- LIA Awards x2
- LOVIE Award
- Epica Award
- Ciclope Award
- Art of Creativity Award
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