10 Jun 2015

Most Shocking wins Advertising Excellence award at AICP

Don’t Panic and UNIT9’s “Most Shocking Second a Day” film for Save the Children has picked up the Advertising Excellence international award at the AICP 2015.

The AICP Show: The Art & Technique of the American Commercial, is now in it’s 23 year and is one of the most important advertising awards show in the U.S. Each year’s installment of the Show honour’s the craft of the commercial with awards in 22 categories. The Show premieres each June at The Museum of Modern Art in New York. The Show then tours the country, making stops at several arts and cultural institution throughout the United States. Since its inception in 1992, each AICP Show is added to the archive of the Department of Film at The Museum of Modern Art.

The film produced with UNIT9 has now accumulated over 47 million views on YouTube and has picked up a host of other awards including a Gold Cyber Lion at the Cannes Lions.